Marshall Wilkinson and ALP

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  • 3 Billion+

    Revenue Generated

  • 1000+

    Hours of Training Recorded

  • 200+

    Customers Served

  • 100M+

    Client Revenue Increase
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ALP

THE KING'S PLAYBOOK: MASTERING ALTITUDE, LOGIC AND PRESSURE TO RULE YOUR WORLD

$39.99 USD $99.99 USD
20% off
Tax included.

In The King’s Playbook, Marshall Wilkinson unveils the ultimate blueprint for achieving extraordinary results in business and life. Built on the battle-tested principles of Altitude, Logic, and Pressure, this book delivers a no-nonsense framework for breaking through limits, leading with authority, and building a legacy that lasts.

Whether you're an entrepreneur, leader, or professional hungry for more, The King’s Playbook teaches you how to think strategically, solve problems rationally, and harness pressure to drive focus and results. Packed with real-world lessons from high-stakes construction projects, multi-million-dollar negotiations, and relentless personal discipline, this is more than a book—it’s a mindset and a movement.

Now the official textbook for Power Hour, Marshall's exclusive program for high-achieving professionals, The King’s Playbook will challenge you to rewire your approach, elevate your game, and execute at the highest level. This isn’t just theory—this is your roadmap to winning big and leaving mediocrity behind.

Are you ready to think like a King, lead like a King, and build like a King? The King’s Playbook is your first step.

About the Author

Marshall Wilkinson is a second-generation contractor, entrepreneur, and founder of ALP and Construct, where he has built a reputation as a master of construction, sales, negotiation, and leadership. Over decades of managing multi-billion-dollar projects and leading teams in high-stakes environments, Marshall forged the principles that drive explosive growth and deliver exceptional results: Altitude, Logic, and Pressure.

Known for his relentless drive, Marshall has taught countless professionals how to break through limits, close deals, and dominate their industries. Whether navigating complex public works projects, handling high-stakes negotiations, or teaching contractors how to scale their businesses, he brings a no-excuses approach to success.

Marshall’s passion lies in inspiring others to take control of their futures, live with discipline, and create a legacy they can be proud of. With his unparalleled expertise and fire-tested insights, Marshall Wilkinson is the guide for anyone ready to step up, lead boldly, and build something extraordinary.

 

* This is an instant download

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  • THE KING'S PLAYBOOK: MASTERING ALTITUDE, LOGIC AND PRESSURE TO RULE YOUR WORLD
  • THE KING'S PLAYBOOK: MASTERING ALTITUDE, LOGIC AND PRESSURE TO RULE YOUR WORLD
  • THE KING'S PLAYBOOK: MASTERING ALTITUDE, LOGIC AND PRESSURE TO RULE YOUR WORLD
  • THE KING'S PLAYBOOK: MASTERING ALTITUDE, LOGIC AND PRESSURE TO RULE YOUR WORLD
  • THE KING'S PLAYBOOK: MASTERING ALTITUDE, LOGIC AND PRESSURE TO RULE YOUR WORLD
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Breakthrough and Achieve

What People Have To Say

  • ALP is not only a way of living but also a group of driven individuals who push one another to do more. I came to Marshall without any knowledge of sales and contracting. He taught me everything from getting a prospect to say yes, to estimating a job and doing...

    Andy Ramirez - General Contractor

  • Marshall is the real deal. You can see all the reviews and they are the honest truth. This man is beyond knowledgeable. What sets him apart is his dedication to his students. This man gives us a powerful hour every day from 8am-9am EST time and never misses, or cancels....

    Rocio Luna - Insurance Broker

  • ALP is Super Impactful! I have tried many other coaching programs and Coaches, and none compare to what I've learned in the past 2 months. So if you are really serious about winning in Business and life. Join ALP! It will change your life. Marshal is Amazing in so may...

    Julius Davis - Davis Contracting

  • I have been enrolled in ALP premium for three months and in closer school for six months and it has fundamentally changed how I conduct business. This program is transformative in nature and Marshall gives extensive individual attention to students in the program and is highly selective and has high...

    Eric Jacobs - Mechanical Contractor

  • Altitude.Logic.Pressure. offers the finest sales training in construction and negotiation. Their comprehensive, hands-on approach ensures a solid understanding of core principles, enhancing sales skills remarkably. High-level negotiation techniques taught are truly game-changing. A superb choice for professional growth. Trojan grew from 1million - 10 million in one year!

    Tyler Morgan - Trojan Roofing

  • Marshall’s classes are one of a kind. He teaches lessons that would take you YEARS to learn yourself. I put my trust in Marshall and within the week I had already seen noticeable changes not only in my business but how I carried myself as a professional in the construction...

    Nathan Oliveira - Olive Tree Construction

  • I followed Marshall for about a year, and have been involved in other groups. There is NOTHING like Marshall. This is real world stuff here, explained with such knowledge and in-depth nuance, every class is a PhD. My 2nd month as a Contractor and I'm at a quarter million in...

    Ronnie Silva - Sage Construction

  • Since joining Power Hour and doing my 1 on 1's with Marshall everything has changed for me. All I can say is ALP for life. Thank you Marshall

    Nobel Daniel - Solar Executive

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  • ALP is not only a way of living but also a group of driven individuals who push one another to do more. I came to Marshall without any knowledge of sales and contracting. He taught me everything from getting a prospect to say yes, to estimating a job and doing...

    Andy Ramirez - General Contractor

  • Marshall is the real deal. You can see all the reviews and they are the honest truth. This man is beyond knowledgeable. What sets him apart is his dedication to his students. This man gives us a powerful hour every day from 8am-9am EST time and never misses, or cancels....

    Rocio Luna - Insurance Broker

  • ALP is Super Impactful! I have tried many other coaching programs and Coaches, and none compare to what I've learned in the past 2 months. So if you are really serious about winning in Business and life. Join ALP! It will change your life. Marshal is Amazing in so may...

    Julius Davis - Davis Contracting

  • I have been enrolled in ALP premium for three months and in closer school for six months and it has fundamentally changed how I conduct business. This program is transformative in nature and Marshall gives extensive individual attention to students in the program and is highly selective and has high...

    Eric Jacobs - Mechanical Contractor

  • Altitude.Logic.Pressure. offers the finest sales training in construction and negotiation. Their comprehensive, hands-on approach ensures a solid understanding of core principles, enhancing sales skills remarkably. High-level negotiation techniques taught are truly game-changing. A superb choice for professional growth. Trojan grew from 1million - 10 million in one year!

    Tyler Morgan - Trojan Roofing

  • Marshall’s classes are one of a kind. He teaches lessons that would take you YEARS to learn yourself. I put my trust in Marshall and within the week I had already seen noticeable changes not only in my business but how I carried myself as a professional in the construction...

    Nathan Oliveira - Olive Tree Construction

  • I followed Marshall for about a year, and have been involved in other groups. There is NOTHING like Marshall. This is real world stuff here, explained with such knowledge and in-depth nuance, every class is a PhD. My 2nd month as a Contractor and I'm at a quarter million in...

    Ronnie Silva - Sage Construction

  • Since joining Power Hour and doing my 1 on 1's with Marshall everything has changed for me. All I can say is ALP for life. Thank you Marshall

    Nobel Daniel - Solar Executive
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Marshall Wilkinson

Holiday Special: (6 months) Power Hour - Live Call. Every Morning (Mon - Fri)

$5,000.00 USD $8,000.00 USD
20% off
Tax included.

Power Hour: The Proven Path to Mastery and Accountability

Step into the Power Hour, the daily commitment that transforms your mornings into a launchpad for success. For four years straight, professionals like you have shown up—Monday through Friday, 8 AM to 9 AM—to elevate their skills, gain clarity, and push the limits of their potential. This isn’t just a session; it’s a movement of driven individuals relentlessly chasing excellence.

Conditions for Joining (Please Read):
We value consistency. That’s why participants are expected to attend unless they notify us of vacations, illness, or unavoidable conflicts. Missing four consecutive sessions means you're out—it’s that simple. Why? Because discipline is the backbone of results.

2025 Changes: No Recordings, Full Focus:
2025 will mark a new chapter. Power Hour sessions will NOT be recorded. Show up live, engage fully, and embrace the accountability that ensures success.

Exclusive Benefits for 12-Month Members:
Commit for the year, and you’ll unlock unparalleled value:

  • Lifetime Access to ALP University: Your gateway to premium training content.
  • Archived Power Hour Recordings: Two years of sessions that have already reshaped countless careers.
  • Contractor and Closer School Access: Specialized resources to refine your craft and master your industry.

Why Power Hour Works:

  • Keeps you sharp and accountable.
  • Builds daily habits that compound into massive results.
  • Places you in a circle of winners—driven, disciplined, and dedicated.
  • This is an MBA in how to own, operate, recruit, drive and expand a business.
  • Power Hour will force personal and mental breakthrough's for all attendees.

Are you ready to show up, stay consistent, and change your life? Power Hour is waiting. The only question is: will you rise to the challenge?

*Includes access to ALP Premium Discord Community

 

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  • Holiday Special: (6 months) Power Hour - Live Call. Every Morning (Mon - Fri)
  • Holiday Special: (6 months) Power Hour - Live Call. Every Morning (Mon - Fri)
  • Holiday Special: (6 months) Power Hour - Live Call. Every Morning (Mon - Fri)
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Marshall Wilkinson

Holiday Special: (8 Week) 1 on 1 Coaching / Consulting with Marshall

$7,000.00 USD $10,000.00 USD
20% off
Tax included.

1-on-1 Coaching with Marshall Wilkinson: Your Blueprint for Explosive Growth

Are you ready to transform your business, your mindset, and your life? My 1-on-1 Coaching/Consulting Program is an 8-week intensive designed to deliver breakthroughs that shatter limits and redefine success. Over 8 sessions (1 hour per week), you’ll gain direct access to my proven strategies and principles—the same ones that have taken entrepreneurs from $0 to $10 million in revenue in just one year.

What You Can Expect:

  • Customized Strategy: Tailored solutions to address your unique challenges and unlock untapped potential in your business and personal life.
  • Breakthrough Thinking: Shatter limiting beliefs, gain clarity, and develop a laser-focused vision for success.
  • Proven Success Frameworks: Access my ALP (Altitude, Logic, Pressure) methods that have driven transformative results for countless clients.
  • Accountability at the Highest Level: Weekly sessions keep you on track, while my no-excuses philosophy ensures you're delivering results.

The Results Speak for Themselves:

  • Entrepreneurs scaling from $0 to $10M in a single year.
  • Professionals achieving life-changing breakthroughs, mastering negotiation, sales, and leadership.
  • Personal transformations that build confidence, resilience, and a mindset wired for success.

Whether you’re building from the ground up or pushing to reach new heights, this program is your opportunity to learn from someone who’s walked the path, delivered massive results, and changed lives.

Are You Ready to Break Through?
Commit to 8 weeks. Commit to results. Let’s rewrite your story.

 

*All sessions are done via Zoom and are recorded for lifetime use and reference. 

*Includes access to ALP Premium Discord Community

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  • Holiday Special: (8 Week) 1 on 1 Coaching / Consulting with Marshall
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Marshall Wilkinson

December 16: Monthly Strategy Session Call (90min)

$499.00 USD $699.00 USD
20% off
Tax included.

Monthly Strategy Session: Your Roadmap to 2025 Success

Join Marshall Wilkinson and Vice President Bryan May for an exclusive Monthly Strategy Session, a deep dive into the strategies, tactics, and mindset needed to dominate in 2025. These 60-90 minute Zoom calls are your opportunity to gain actionable insights directly from two industry leaders who have helped countless businesses scale to extraordinary success.

What You’ll Gain:

  • A Clear Roadmap for 2025: Step-by-step guidance to navigate challenges, capitalize on opportunities, and achieve your business goals.
  • Proven Strategies for Growth: Learn what’s working now and how to apply it to your unique business model.
  • Expert Analysis: Marshall and Bryan will break down key trends, market shifts, and success frameworks tailored for the year ahead.
  • Personalized Q&A: Get your burning questions answered directly by experts who’ve been in the trenches.

This is more than a call—it’s a masterclass in strategy, focus, and execution. Designed for entrepreneurs and business leaders serious about making 2025 their breakout year, these sessions will provide the clarity and confidence needed to make bold moves and win.

Ready to Build Your 2025 Roadmap?
Secure your spot in the Monthly Strategy Session and start planning your success today.

 

*Held on December 16, 2024 5pm EST on Zoom.

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  • December 16: Monthly Strategy Session Call (90min)
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Marshall Wilkinson

Holiday Special: ALP University (Lifetime)

$997.00 USD $2,364.00 USD
20% off
Tax included.

ALP University: The Ultimate Training Ground for Excellence

Welcome to ALP University, where over two years of curated wisdom and relentless training come together to create leaders, closers, and unstoppable entrepreneurs. With access to daily Power Hour sessions, weekly Closer’s School, and Contractor School, this is your all-in-one resource for mastering every facet of your business and personal growth.

What’s Inside ALP University?
Unparalleled courses and resources designed to create breakthrough results:

  • Mastering Focus as an Entrepreneur: Build habits that eliminate distractions and amplify productivity.
  • How Success is Distributed: Understand the strategies that separate top performers from the rest.
  • From the Desk of Marshall Wilkinson: Gain insights directly from my experience building multi-million-dollar businesses.
  • Master Negotiation: Control every conversation and turn objections into agreements.
  • ALP: Close or Die: Learn the mindset and techniques to close deals like a pro.
  • ALP: The Cornerstone Philosophy of Success: Discover the principles driving consistent, massive success.
  • The Art of the Sale (Audio): Refine your sales approach with a deep dive into actionable techniques.
  • How to Sell for Real: Build trust, deliver value, and close deals at scale.
  • Kill Fear Forever: Break through the mental barriers holding you back.
  • Master the Close: Turn hesitation into action with precision closing strategies.

Your Holiday Offer Includes:

  • Lifetime Access to ALP University: Unlock every course and resource forever.
  • All Future Updates and Courses: Stay ahead with new and evolving strategies as they’re added.

Why Join?
This isn’t just training; it’s transformation. ALP University has empowered countless professionals to:

  • Master their craft and close deals effortlessly.
  • Build thriving businesses, scaling to millions in revenue.
  • Cultivate discipline, confidence, and clarity to succeed at the highest level.

Take advantage of this limited-time holiday offer and secure your lifetime access to the training that’s already changed thousands of lives.

Are You Ready to Join the Ranks of the Elite?
Step into ALP University today—and take control of your future.

*Includes access to ALP University Discord Community

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  • Holiday Special: ALP University (Lifetime)
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